CHINA INDUSTRY ATLAS深度 · County deep-dive
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County deep-dive · Zhejiang

Zhuji诸暨 · the county of quiet monopolies

One modest county-level city southwest of Shaoxing holds two unrelated global monopolies: about 70% of the world's freshwater pearls (in Shanxiahu) and roughly a third of all its socks (in Datang). It is also, by legend, the birthplace of China's most famous beauty.

2
global monopolies, one county
70%
of the world's freshwater pearls
1/3
of the world's socks
One county, two monopolies · pearls and socksdrag to pan
Shanxiahu (pearls)Datang (socks)Reference city
01

A county older than the empire

Zhuji was made a county in 222 BC, in the very first years of a unified China. It is, by tradition, the home of Xi Shi, the legendary 5th-century-BC beauty said to have helped the Kingdom of Yue undo its rival Wu. Watered by the Puyang River, it spent two millennia as fertile rice-and-fish country. What it has quietly become is something stranger: a single county that dominates two entirely unrelated world markets at once.

02

The pearls of Shanxiahu

In the northeast of the county, the town of Shanxiahu grows and trades about 70% of the world's freshwater pearls and 80% of China's, from a footprint under 50 square kilometres. A trade that began with farmers selling raw pearls from roadside stalls is now a multi-billion-yuan business sold largely by livestream.

03

The socks of Datang

A few kilometres away, the Datang district makes socks: more than 25 billion pairs a year, enough to give every person on the planet roughly three pairs, which is about a third of the entire world's supply. What was once a cottage trade of women knitting at home became, town by town, a complete hosiery supply chain, from yarn to packaging.

04

Why two monopolies grow side by side

Zhuji is a textbook case of Zhejiang's "block economy" (块状经济): the provincial habit of a single town specialising so completely in one product that the town and the product become the same thing. The recipe repeats: a traditional craft rooted in local agriculture or textiles; thousands of family workshops; a government-built wholesale market to gather buyers; and now livestream commerce to reach the world directly. Pearls and socks share nothing as objects, but everything as systems.

05

A constellation, not a city

It is tempting to think of a manufacturing place as a single factory town. Zhuji is better understood as a constellation of specialised villages, each a near-monopoly in its own narrow good, held loosely together inside one county border. It is the whole logic of this atlas compressed into one administrative unit: not one city one industry, but one county, several worlds.

One county strings the world's pearls and covers its feet.